AVIS

Photographer: Alexander Dobrovadsky

Avis is a top car rental company known for innovation and exceptional service. Their commitment to customer satisfaction has won them numerous awards and a loyal following globally. They approached us at Gavin Schneider Productions to shoot the Avis Global Campaign.

Services

• Location scouting and sign off
• Model casting and hiring
• Equipment hire
• Transport hire

The Brief

The AVIS Worldwide global campaign needed to showcase the company’s commitment to serving customers from diverse nationalities. The challenge was to capture the essence of AVIS’s global reach and inclusivity while highlighting its brand identity.

The Solution

We came up with the idea of a cultural conveyor belt, featuring dozens of different lifestyle models from various nationalities, to represent the diverse customers that AVIS serves. Moreover, the shoot took place at the AVIS airport headquarters in Cape Town, where the airport authorities provided exclusive areas for the GSP team and all their equipment, ensuring the capture of the perfect shot.

Working alongside photographer Alexander Dobrovadsky, GSP collaborated seamlessly to capture the perfect images, with each model representing their respective ethnicity.

Our collaboration with AVIS serves as an excellent example of how a creative production agency can effectively showcase a company’s brand identity and values through innovative ideas and creative execution. Consequently, the resulting campaign not only showcased visually stunning visuals but also accurately represented the diverse customers that AVIS serves worldwide.

For more case studies, click here.