Chevrolet

Photographer: Pete Seaward

Chevrolet is a well-known car manufacturer that produces vehicles that are made for both city life and road trips. With the launch of their new vehicle, they needed a series of images that would showcase the new Captiva’s versatility and appeal to their target market.

Services

• Equipment hire
• Location scouting and recce
• Equipment Hire
• Transport Hire
• Permit acquisition

The Brief

Chevy approached us at Gavin Schneider Productions to produce the Chevrolet Captiva Global Campaign, aiming to showcase the versatility of the new Chevy Captiva vehicle. The shoot required us to capture diverse scenarios that would resonate with the target market. The client emphasized the importance of capturing the spirit of adventure while highlighting the car’s urban appeal.

The Solution

We proposed shooting in Cape Town, renowned for its diverse locations and exceptional detailing and support services. We selected Pete Seaward, an experienced photographer, to capture the images. Leveraging our expertise in location scouting and equipment hire, we delivered a series of images that surpassed the client’s expectations.

The shoot encompassed various locations throughout Cape Town, including bustling city streets and picturesque coastal roads. The team and models collaborated to capture the essence of adventure and highlight the car’s versatility. We successfully completed the shoot within the allocated budget and timeline, leaving the client highly satisfied with the results.

Our careful attention to detail and proficiency in location scouting and equipment hire culminated in a triumph, fulfilling the client’s requirements and surpassing their expectations.

The Chevrolet Captiva Global Campaign was a success.

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