Clarks

Photographer: Tim Marsella

Clarks, a renowned British footwear brand celebrated for its shoes, offers a diverse collection of styles that encompass classic leather loafers and fashionable sneakers. Crafted to withstand various conditions, Clarks’ shoes are suitable for farmyard escapades and playground adventures. With an unwavering commitment to quality and affordability, Clarks ensures accessibility for all. They initiated a collaboration with us at Gavin Schneider Productions for their latest Clarks global campaign.

Services

• Location Scouting
• Animal Handler sourcing and hiring
• Equipment Hiring 
• Model sourcing and casting
• Catering
• Prop hire
• Transport Hire

The Brief

The client wanted to showcase their latest collection of kids’ shoes in a unique and fun way that highlighted their versatility, even in farmyard conditions. They also wanted to incorporate farmyard animals into the shoot, which required an animal handler on-site at all times. The campaign needed to be beautifully styled and feature happy kids to showcase the brand’s appeal to families.

The Solution

For this shoot, we utilized various locations across Cape Town. We acquired a dark green mini and devised an entertaining concept of fitting all the kids inside, aligning flawlessly with the brand’s message of versatility and fun. On-site, the animal handler ensured the smooth progress of the shoot with farmyard animals, resulting in delightful and playful images. The campaign showcased impeccably styled scenes, featuring joyful children flaunting Clarks shoes for every occasion, from farmyard activities to playground amusement. The outcome was an accomplished and impactful Clarks global campaign that flawlessly encapsulated the spirit of the Clarks brand.

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