+27 (21) 421 2200 | gavin@gsproductions.co.za

Elefanten Deichmann

Photographer: Beatrice Heydiri

Elefanten is a children’s shoe brand that is part of the Deichmann Group, one of the largest footwear retailers in Europe. The brand specializes in designing and manufacturing shoes that are both stylish and comfortable for children. With over 100 years of experience in the footwear industry, Elefanten is a trusted brand among parents and caregivers around the world.


  • Equipment Hire
  • Location Scouting and hiring
  • Special Effects and prop sourcing
  • Transport hire
  • Catering

The Brief

They wanted an authentic-looking winter wonderland to showcase their latest kid’s range for their Elefanten Deichmann Campaign. The challenge was to create a winter atmosphere in Cape Town while dealing with the sweltering heat of a South African sun. We got our team at Gavin Schneider Productions together and came up with a creative solution that would allow us to simulate snow and create a cold-looking environment.

The Solution

We were able to source tons of environmentally safe, biodegradable polystyrene balls from a local company in Cape Town that were projected from a snow-simulating machine to create snowfall. This solution not only provided an authentic winter atmosphere but was also environmentally friendly.

In addition to the snow, we also acquired a genuine American steel riveted Airstream Caravan, which added to the authenticity of the shoot. Despite the challenges of creating a winter wonderland in the heat of an African (Capetonian!) summer, we were able to make it happen. The Elefanten Deichmann Campaign was a success.

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