Fresenius Kabi

Photographer: Anthony Strack

Fresenius Kabi, a global healthcare company, specializes in providing life-saving medicines and technologies for critically and chronically ill patients. The company demonstrates its commitment to improving patient outcomes by offering a wide range of products and services, including infusion therapies, clinical nutrition, and medical devices.

Services

• Costume design sourcing and hiring
• Equipment hire
• Location scouting and recce
• Catering
• Transport hire
• Model sourcing and casting

The Brief

Gavin Schneider Productions was commissioned for the Fresenius Kabi Campaign, aiming to convey the message of aiding others in their pursuit of a healthy, active life. The shoot encompassed outdoor scenarios like canoeing and cycling. Pre-existing establishing shots posed a challenge, requiring precise model coordination. This involved matching posture, profile, and silhouette, including custom life jackets, a vintage-style bicycle, hair spray for the runner’s grey hair, and relocating an old classical canoe to align with the previous campaign shot.

The Solution

With creativity and meticulous attention to detail, we embraced the challenge of the project. We ensured precise matching of every element, including custom-made life jackets and a vintage-style bicycle. In our quest for perfection, we diligently searched for the specific hair spray needed for the runner’s grey hair. We also relocated an old classical canoe to align with the previous campaign shot.

To enhance the allure of the outdoor lifestyle scenarios, we captured scenes at local locations like the scenic Lourensford wine estate and the iconic coastal stretch leading to Chapmans Peak in Cape Town.

The Fresenius Kabi Campaign achieved resounding success, thanks to our unwavering commitment and execution.

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