+27 (21) 421 2200 | gavin@gsproductions.co.za

Heatons Kids

Photographer: Beatrice Heydri

Heatons Kids is a retail brand that offers a variety of children’s clothing and accessories. They are known for their trendy and affordable products, and they have a loyal customer base. To promote their urban street fashion line, they hired us at Gavin Schneider Productions to handle the shoot.


  • Location Scouting and Recce
  • Equipment Hire
  • Transport Hire
  • Permit acquisition
  • Catering

The Brief

Heatons Kids wanted to showcase their urban street fashion collection through a creative and unique photoshoot. They wanted the images to capture the energy and vibrancy of the city and appeal to a young audience. They wanted us to provide a stunning location and a talented photographer who could capture the essence of their brand.

The Solution

We went on a search for the perfect Cape Town location to meet the client’s brief. After scouting the mother city, we found a unique rooftop that embodied the essence of the urban street fashion line. The location was perfect for capturing the energy of the city and showcasing the trendy clothing line. To further enhance the location, we hired a talented graffiti artist to create a stunning canvas out of the concrete walls.

Beatrice Heydri, a world-renowned kids’ photographer known for her unique style of capturing dynamic innocence and open-hearted energy, was brought on board to handle the shoot. Heydri was a perfect match for the brief, and she was able to bring out the quirky coolness of the kids in a fun and playful way.

The final result was a stunning collection of images that perfectly captured the essence of Heatons Kids’ urban street fashion collection. The images showcased the clothing in a creative and unique way, while also appealing to the target audience. The campaign was a huge success, and Heatons Kids saw an increase in sales and brand awareness.

In conclusion, the collaboration between Heatons Kids, Gavin Schneider Productions, and Beatrice Heydri resulted in a successful campaign that perfectly showcased the brand’s urban street fashion collection. The stunning location, talented graffiti artist, and unique photography style perfectly captured the energy and vibrancy of the city and appealed to the target audience.

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