Heatons Women

Photographer: Alexa Singer

Heatons Women is a renowned fashion brand that offers trendy and affordable clothing for women. Their products are high-quality, and they stay up-to-date with the latest fashion designs. In addition to their strong reputation, they have a global presence.

Services

• Equipment Hire
• Transportation Hire
• Location Scouting and recce
• Model sourcing and Casting

The Brief

Heatons Women tasked us with creating a campaign for their latest collection. Our objective was to showcase beautiful women in captivating settings, capturing a sense of sensuality and femininity. For this purpose, we chose a rustic beach shack in Elands Bay, along the scenic West Coast of South Africa. This picturesque location provided the perfect backdrop for our photoshoot, allowing the models to be surrounded by breathtaking natural surroundings.

The Solution

We collaborated with South African photographer Alexa Singer, renowned for her expertise in bringing out a sensual softness in models and capturing breathtaking natural surroundings. Our objective was to create a visually stunning and emotionally engaging campaign that showcased Heatons Women’s new clothing collection.

In selecting the location of Elands Bay just North of Cape Town, we were drawn to its magnificent natural surroundings, which served as the perfect backdrop for the Heatons Women campaign. Working closely with the models, we aimed to evoke a sense of sensuality and femininity while ensuring the clothing remained the focal point, reflecting both natural beauty and current fashion trends.

To achieve the desired aesthetic, we opted for natural lighting and minimalistic props, specifically utilizing the driftwood found along the beachfront. Our focus was on capturing the models’ innate beauty against the stunning backdrop of the beach. The clothing was presented in a manner that was both fashionable and accessible, appealing to Heatons Women’s target audience.

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