Mountain Warehouse

Photographer: Rhys Frampton

Mountain Warehouse is a brand that specializes in providing affordable camping gear and outdoor merchandise. With a focus on making outdoor activities accessible to everyone, they offer a wide range of products for camping, hiking, and other outdoor adventures. Mountain Warehouse aims to create a sense of community and camaraderie among outdoor enthusiasts while emphasizing a down-to-earth, fun-loving spirit.

Services

• Location scouting and recce
• Transport hire
• Equipment hire
• Model casting and hiring
• Catering

The Brief

Mountain Warehouse wanted a visually engaging campaign that resonated with their target audience. The goal was to capture the essence of the brand’s values and connect with outdoor enthusiasts. They desired a sense of open-spaced freedom and community in the imagery. The setting had to be picturesque yet unpretentious, while the models needed to exude a friendly and approachable vibe.

The Solution

Gavin Schneider Productions rose to the challenge presented by Mountain Warehouse. They scouted various locations such as mountains, forests, and sweeping gardens to create the desired atmosphere. Meticulous planning ensured the selection of models who embodied the brand’s image of friendliness, fitness, and accessibility.

Through careful execution, the production team delivered a visually captivating campaign. The images showcased Mountain Warehouse’s affordable camping gear and outdoor merchandise in a relatable and appealing manner. The campaign successfully conveyed the down-to-earth and fun-loving spirit of the brand.

The collaboration between Gavin Schneider Productions and Mountain Warehouse resulted in a campaign that effectively connected with outdoor enthusiasts. The beautiful yet unpretentious settings, combined with the friendly and approachable models, evoked a sense of open-spaced freedom and community. The campaign successfully conveyed Mountain Warehouse’s mission of making outdoor activities accessible and enjoyable for all.

For more case studies, click here.