+27 (21) 421 2200 | gavin@gsproductions.co.za


Photographer: George Logan

Shell, a global group of energy and petrochemical companies, is renowned for its innovative and environmentally responsible approach. Operating in over 70 countries, Shell offers a wide range of products and services to customers worldwide. Recognizing our expertise in location scouting, set design, and casting, Shell entrusted us at Gavin Schneider Productions with their upcoming campaign.


  • Equipment Hire
  • Location Scouting and Recce
  • Specialised equipment hire
  • Drone Specialist Hire
  • Transport Hire
  • Model Casting and Hire

The Brief

Shell’s objective was to create a campaign that not only showcased its commitment to innovation and environmental responsibility but also effectively communicated its leading position in the energy industry and its dedication to a sustainable future. With a global audience in mind, the campaign needed to be visually striking while effectively conveying the message of sustainability and innovation.

The Solution

We assembled a team of local Cape Town experts to tackle the logistical challenges of the shoot. Firstly, drone specialists conducted a thorough recce, measuring angle heights. Additionally, massive trucks and a cherry picker vehicle were deployed for elevated long view shots. Moreover, ultra-modern commercial buildings and glass-fronted car depots were utilized as backdrops. Working closely with the client, we ensured that the shoot locations and sets precisely reflected their vision.

Our team meticulously planned and executed intricate sets that adhered to a highly specific brief. Every detail was carefully considered to achieve a visually striking representation of sustainability and innovation. Leveraging cutting-edge technology and techniques, we created sets that were both stunning and environmentally responsible.

The casting process posed its own challenges. Consequently, we dedicated significant effort to find the ideal mix of models that accurately embodied the campaign’s message of sustainability and innovation, encompassing a diverse range of character models representing a global talent pool.

Despite the immense logistical demands, our team’s diligence paid off. As a result, the outcome was a visually striking campaign that effectively conveyed the message of sustainability and innovation. By incorporating cutting-edge technology, meticulous set design, and diverse casting, we successfully showcased the client’s unwavering commitment to innovation and environmental responsibility.

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