Skoda
Photographer: Alexander Dobrovadsky
Skoda, a Czech-born company known for its cars, has a wide range of bicycles for both kids and adults, ranging from lifestyle bikes to high-performance road and mountain bikes. They approached us at Gavin Schnieder Productions to help shoot their latest Skoda Global Campaign.
Services
- Equipment sourcing and hire
- Model Sourcing and Casting
- Transport hire
- Catering
The Brief
The shoot required accomplished athletes/models who could handle challenging downhill rides and ride alongside panning cameras shooting out of moving vehicles. In many ways, Skoda’s global campaign became a showcase of the best Cape Town has to offer – mountains, urban cafes, unbelievable beaches, awe-inspiring coastal roads and dense forests – all the while creating a look familiar to a European market.
The Solution
To ensure the safety of the bikes during transport, GSP arranged safe and dust-free closed transport, as well as detailing vehicles. The shoot also required lighting, grips, catering, models, and hair and makeup. Impressively, all the bikes were shipped out to South Africa and assembled by the client and his team.
Overall, Skoda’s global campaign successfully showcased their bicycles in a stunning location, with the help of GSP’s expertise in sport shoots and location sourcing.
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