+27 (21) 421 2200 | gavin@gsproductions.co.za


Photographer: Marcus Haney

Starbucks, the very well-known coffee company, approached us at GSP to work on a production that involved a vast cast and crew. The project encompassed capturing both stills and moving images, creating a dynamic visual campaign.


  • Transport Hire
  • Equipment Hire
  • Model auditioning and casting
  • Location scouting and recce
  • Catering
  • Production design

The Brief

The aim of the Starbucks Global Campaign was to portray a sense of stylish, unconventional coolness, representing the diverse personalities of men and women. The client sought models who exuded a distinct and unique aura, with their individuality shining through. The production involved numerous street shots, taking place in various urban settings such as canals, parks, squares, and leafy avenues. Additionally, the inclusion of street musicians, dancers, and buskers added an extra layer of complexity to the project.

The Solution

To address the challenges posed by the campaign brief, Gavin Schneider Productions assembled a talented and experienced team. Leading the production was Haney, a renowned photographer acclaimed for his edgy music videos and known for his innovative approach to visuals. Haney’s expertise and signature hipness was crucial in capturing the desired atmosphere for the Starbucks campaign.

The casting process was carefully executed, ensuring that the chosen models perfectly embodied the stylish and unconventional coolness sought by the client. Each model had a distinctive personality that naturally spoke for itself, contributing to the authenticity of the final imagery.

The street shots proved to be a demanding task, requiring careful coordination and attention to detail. Gavin Schneider Productions took on the challenge head-on, navigating the complexities of working in bustling urban environments. The team skillfully captured the essence of the various locations, seamlessly integrating the street musicians, dancers, and buskers into the overall narrative. All in all, it was a successful Starbucks Global Campaign.

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