Uber Eats
Photographer: Kevin Bennet
Uber Eats is a top online food delivery platform, connecting users with a wide range of restaurants. With a user-friendly app, customers can order food conveniently and track deliveries in real time. They approached us at Gavin Schneider Productions to produce their Uber Eats Advertising Campaign.
Services
- Equipment hire
- Transport hire
- Location scouting and recce
- Model auditioning and casting
- Catering
- Obtaining permits
- Speciality job recruiting (the professional chef)
- Costume and prop design
The Brief
The primary objective of the Uber Eats advertising campaign was to showcase the convenience and quality of Uber Eats’ food delivery service. It required a visually stunning production that would engage viewers and communicate the message effectively. The brief emphasized the need for a high level of attention to detail, particularly in the presentation of the food. The campaign sought to highlight the diverse range of cuisines available through Uber Eats, appealing to the varied tastes of millennials.
The Solution
GSP brought a professional chef on set to ensure visually appealing food, preparing dishes to the highest standard and capturing the attention of the target audience. The team sourced specific locations and selected furniture to create an authentic and visually pleasing retro backdrop. They dedicated significant effort to sourcing and incorporating a wide range of props, enhancing the campaign’s visual impact and storytelling. We also chose a diverse and charismatic cast of characters that resonated with the audience, captivating viewers and leaving a lasting impression on billboards and pages.
In conclusion, the collaboration between Gavin Schneider Productions and Uber Eats resulted in a highly successful and engaging advertising campaign. Like a hot meal ordered off the menu and delivered bang on time, it all came together.
For more case studies, click here.