+27 (21) 421 2200 | gavin@gsproductions.co.za

Kennel and Schmenger

Photographer: Knut Woerner

Kennel & Schmenger, a top German fashion brand, is known for their expert craftsmanship, beautiful designs, and use of high-quality materials. With a long history of over a hundred years, the brand represents luxury and sophistication in the footwear industry. They blend traditional techniques with innovation to impress fashion enthusiasts around the world.


  • Location recce and hire
  • Transport Hire
  • Model Casting
  • Equipment Hire
  • Location Permit

The Brief

They wanted us at Gavin Schneider Productions to create a captivating Kennel & Schmenger campaign for their latest shoe collection. The aim was to showcase the brand’s elegance, modernity, and attention to detail. They wanted the campaign to appeal to their target audience and enhance their brand image.

The Solution

To strengthen the connection between the location and the brand, the production team decided to cast an international model based in Cape Town. Additionally, this model embodied timeless elegance and sophistication, perfectly resonating with Kennel and Schmenger’s target audience. By seamlessly blending with the surroundings, the model emphasized the brand’s commitment to style and refinement. Furthermore, the team meticulously worked with lighting techniques to create a cinematic atmosphere. By utilizing both natural and artificial lighting, they enhanced the intricate details and craftsmanship of the shoes against the monument’s backdrop. As a result, the final images were visually captivating, showcasing the brand’s excellence in a compelling way.

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