+27 (21) 421 2200 | gavin@gsproductions.co.za

NRBY Clothing

Photographer: Mark Newton

We had the pleasure of collaborating with NRBY Clothing, a brand dedicated to the evolving lifestyles of women. NRBY designs versatile pieces that effortlessly transition throughout the day and across seasons, offering comfort and style with 100% natural fabrics like cotton, linen, cashmere, silk, and viscose. Our fashion campaign in Cape Town beautifully captured the essence of NRBY’s everyday, everywhere clothing, showcasing their commitment to creating wardrobe essentials that truly make a difference.

Services

  • Equipment hire
  • Transport hire
  • Crew
  • Location scouting and recce
  • Permits
  • Model sourcing and casting
  • Catering
  • Props Sourcing

The Brief

For NRBY’s Summer 2024 collection, we were briefed to capture the essence of long summer days, whether spent at home, nearby, or far away. The collection features light, versatile, and easy-breezy pieces such as maxi dresses, jumpsuits, and linen tops, designed to seamlessly transition through sunny days. The client sought locations that matched the relaxed yet stylish nature of the clothing, emphasizing that their collection suits the modern woman for everyday wear.

The Solution

We suggested the stunning Yzerfontein, just over an hour from Cape Town, as the perfect location for the shoot. Yzerfontein offers a beautiful beach and iconic Hampton-style beach houses that perfectly reflect the easy coastal living embodied in NRBY’s new collection. Additionally, we utilized the incredible Inyoni Studios, which offers a versatile backdrop that transports you to different world destinations. These locations combined to showcase the light, versatile, and breezy pieces of the Summer 2024 collection, capturing the essence of long summer days both at home and on holiday.