Pour Moi

Photographer: Jay Mawson

It is always a pleasure to welcome clients back to Cape Town. Pour Moi is a British brand with a singular mission: to make sophisticated, elegant lingerie and swimwear accessible to everyone. Renowned for their innovative designs that cater to all sizes, Pour Moi combines fashion-forward thinking with affordability, creating products that empower and inspire confidence.

Services

• Equipment hire
• Crew
• Location scouting and recce
• Permits
• Catering/Dinner reservations
• Props
• Fiva Documents
• Accommodation
• Transport

The Brief

The creative direction for the Pour Moi campaign centered around empowering women to embrace their confidence and live for themselves in a world that often overlooks them. The essence of “doing it the Pour Moi way” was about carving out that special space and time for self-celebration.This campaign is all about owning your moment and doing what makes you feel incredible.

The Solution

To bring this creative brief to life, we focused on making the product the undeniable star of the show. Our approach involved using carefully chosen locations and props to accentuate the beauty of the swimwear and lingerie. Our incredible team of stylists played a crucial role in enhancing the visual impact, selecting props with colors that perfectly complemented the product throughout the campaign.

Based on the creative brief, we selected locations that aligned with the desired tone and aesthetic. The stunning settings included Preekstoel at Kraalbaai Beach, Apollo Beach House in Hermanus, and Montana Der Mar in Camps Bay. Each of these locations provided the perfect backdrop to highlight the sophistication and elegance of Pour Moi’s collection, ensuring the product shone in every shot.