Avis Budget

Photographer:

Daniel Edward Ross

This campaign was for Avis worldwide, so it had to be representative of diverse nationalities. We set up a cultural conveyor belt – dozens of different lifestyle models – at what looked like a NASA central operating station but was really the AVIS airport headquarters. Cape Town International airport authorities went all-out for our clients, cornering off areas for their exclusive use; making sure we got the perfect shot.

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