Skoda

Photographer:

Alexander Dobrovadsky

Although Czech-born company, Skoda, is best known for its cars, it also has a big bicycle range for kids and adults – everything from lifestyle bikes to high performance road and mountain bikes.

Not only did the characters have to convincingly look like athletes, many of them had to be accomplished athletes, able to handle challenging downhills, and riding alongside panning cameras shooting out of moving vehicles. In many ways, this campaign became a showcase of the best Cape Town has to offer – mountains, urban cafés, unbelievable beaches, awe inspiring coastal roads and dense forests – all the while creating a look familiar to a European market.

Impressively, all the bikes were shipped out to South Africa and assembled by the client and his team.

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