Marcus Haney

There was a huge cast and crew on this production which inclued both stills and moving images. Haney, the photographer, a heavyweight shooter known for his edgy music videos brought his signature hipness to the campaign.

The model brief was for men and women with a stylish, unconventional kind of cool; models whose personalities spoke for themselves. There were lots of street shots – canals, parks, squares, leafy avenues – which is always a challenge. Throw in street musicians, dancers and busquers and we had our work cut out for us. Despite the high pressure and expected perfectionism there was an incredible team spirit that miraculously made light of very hard work.

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