Babyshop is a widely known brand in the Middle East. The photographer on this campaign was local as were the kids. The theme was ‘Inflatables’. We sourced a private outdoor studio and purpose built geometric walls, which we painted in candy-colored pastels. Some of the inflatables were imported, some sourced locally and some custom-made – notably the giant ice cream cones used in the campaign’s hero shot. While there was no risk of melting we were at the mercy of the courier companies who delivered the inflatable at the eleventh hour. Even when the ice-cream is plastic, with production timing is everything…
