The success of this campaign pivoted on finding the exact breeds of dogs, cows, calfs, piglets and cats specified by the client so as to be familiar to its European audience. Now, it’s one thing casting the right models but sourcing four-legged beasts to such a precise brief is a whole other kettle of fish. We also relocated over 1000 chicks to a makeshift battery. Since we didn’t always shoot at the animals’ domiciles, we had to call in an experienced animal wrangler who literally lined them up two by two for transportation. Noahs Ark meets Chicken Run!
