Joules is a British lifestyle brand that celebrates the great outdoors in a quirky but conservative, left-of-centre sort of way and this needed to reflect in every detail from the styling of the tents to the patterns on the towels. (We sourced almost every prop locally.) But the coup de grace was our discovery of a vintage style camper van which resembled, as near as damn it, a Lunar Qusar 554 caravan being offered at the time by Joules as the coveted prize of a national competition. What a win.
